With shifting value chains, consumer touch points becoming increasingly digital and marketing becoming much more than Social Media, can your business continue to do what it used to do? Are you digitally ready?
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With shifting value chains, consumer touch points becoming increasingly digital and marketing becoming much more than Social Media, can your business continue to do what it used to do? Are you digitally ready?
There is a clear strategy for digital with a good understanding that it is beyond social media
We have clearly communicated to everyone our digital vision and objectives
There is a culture, led from the top, that embraces digital change and enforces it
We have redefined our competition from within and outside our industry due to digital disruption
We encourage digital adoption and help each other transition into the changing digital landscape
There is an effective innovation process to prioritise ideas and take them from concept to implementation
The organisation has a clear understanding of how new technologies and trends are changing its competitive environment and the future
There is a team dedicated to managing the organisation's digital transformation and change
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient.
There is genuine understanding of the changing consumer landscape due to digitisation
Digital for us is more than one way communication, we engage with our customer and not just broadcast
We have a clearly defined value proposition and brand image that is consistent across multi-channels (e.g. TV, print, online, social etc.)
We are thinking multi-channel, offering customer service, systamically tracking and acting upon all customer interactions (e.g. email, web chat, social)
We track the impact and return of digital marketing efforts across all digital channels
The organisation experiments with new forms of digital marketing to engage with its customers
We have a clearly defined digital path to purchase / acquisition of our product or service
Customers are encouraged to resolve their own queries online through self-service tools and portals
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient
The organisation takes a proactive approach to product innovation in the digital environment, investing time and money in it
We experiment with rapid & agile product development as well as new forms of digital sales channels (e.g. social media commerce, mobile apps, in-store digital displays)
The organisation strives to make information, products and services available on digital channels where appropriate
The organisation has already successfully implemented a number of digital initiatives that improve or adapt its products and services
Existing digital projects are directly aligned with the organisation's objectives and strategy
Users are actively encouraged to adopt digital products and sales channels
There are well defined metrics to measure the performance of each digital product and sales channel
We consistently align our value proposition by managing the intersection between digital channels and physical offering
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient
Business units and functions are well connected to each other and pursue digital initiatives in a coordinated manner
There is a digital head or team with clear responsibilities and reporting lines
The digital team is well integrated across the organisation’s business units and functions
The organisation already has the required digital skills and expertise to operate effectively
The organisation has a clear understanding of how the required skills of the workforce will change in the digital environment
The organisation has been successful at minimising manual processes for employees
The organisation fully enables employees by providing them with the digital tools they need to do their jobs (e.g. mobile devices, enterprise software, connectivity)
We have a clear process in place to move people and culture out of their comfort zones for digital adoption
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient
We have an organised data discipline that is able to extract powerful insight from internal and external data sources to inform decision making
Internal data and information is easily collected, managed and shared internally across the organisation
Our digital operations & structure is agile due to the organisation's process and systems being effective and easy to use
We have a clear process for tech integration, operational efficiency and risk management
The supply chain has been digitized in order to cope with customer orders and returns in the omni-channel environment (Question only relevant to those organisations with a physical supply chain)
We completely re-think performance and monitoring based on our digital scope and vision
Our technological road map and business road map are aligned with a clear process for implementation
There is a team or individual with clear responsibilities and procedures for managing cyber security and digital risk (e.g. cyber threats, viral social media complaints)
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient
IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient