Gojo & Company, a neo banking company sought to explore the feasibility of creating a Neo Bank for the
underbanked and unbanked populations in Sri Lanka, requiring in-depth research, product development, and
market validation to determine the best approach.
IQ Approach
01
A substantial primary research
was conducted to understand
stakeholder needs and assess
the existing company model.
02
Research on local potential
market. External interviews
with potential local consumer
segments were carried out to
validate research findings.
03
Business opportunity in the
local market was mapped.
Recommendations on
development of a well-aligned
product prototype was made.
04
A design thinking workshop
generated ideas with
stakeholders, followed by the
creation of a platform
wireframe and product
prototyping with usability
testing.
