The client aimed to build a digital platform to address the rising healthcare and wellness needs of modern consumers in
Sri Lanka. With health tech expanding quickly in developed countries, they needed a relevant solution for the local
market.
IQ Approach
01
An immersion session was
conducted with relevant
stakeholders to understand
the business models and pain
points in transformation to a
digital platform.
02
Consumer journey’s and
distribution and operational
journey’s were mapped and
aligned to a digital platform
journey
03
An end-to-end digital
ecosystem was developed
for Healthgurad.
04
A business model was
designed to support the
digital eco-system.
Immersion Study Report
Consumer, Operations & Distribution Journey Mapping
