A brand diagnosis revealed low watch times and open rates in a video hungry market. Poor market segmentation
hindered iFlix from delivering targeted content to engage viewers effectively.
IQ Approach
01
IQ mined iFlix's data to uncover
valuable insights, using
predictive analytics to identify
market opportunities and
target consumer segments.
02
This analysis led to the
creation of "taste
communities," allowing for
personalized content
recommendations.
03
Collaborations with local
creators produced original
content, enhancing iFlix's
appeal and engagement.
04
These efforts gave iFlix a
unique value proposition,
setting it apart in the
competitive streaming
market.
