This medical product aimed to develop a non-invasive fetal monitoring belt that tracks vital health markers like FHR, MHR, and fetal movements. However, the challenge was to align consumer needs, scientific standards, and technical feasibility to ensure the product met market demands, adhered to medical guidelines, and was technologically viable
IQ Approach
01
An in depth study on the med
tech industry, business
objectives, consumer needs.
02
Three key pillar study was
conducted to understand,
analyze and gain insights on
consumer needs, scientific
standards, and technical
feasibility.
03
Feasibility studies to assess
technical viability and
market potential were
conducted.
