Reddot Sri Lanka, known for its customized tours, needed to differentiate itself in a market with growing competition from
tech-forward travel operators.
IQ Approach
01
Industry and competitor
platform analysis.
Insights and
recommendations were
made.
02
User journey and touch-points
were mapped. Wireframes
were designed.
03
Website was designed and
developed with advanced
filtering options, allowing
users to easily discover
tours based on budget and
preferences.
04
A do-it your own complete
solution was designed and
developed to enhance the
user experience.
