Maldives has been perceived as a destination and playground for rich, luxury-seeking travelers. The challenge was to
redefine the travel experience and appeal to broader, more diverse traveler populations whilst gaining an edge over
competition.
IQ Approach
01
An immersion session was
conducted with relevant
stakeholders to understand
the business model,
objectives, vision and goals.
02
Comprehensive market
research to understand the
target audience (the traveller,
travel agency, and hoteliers),
local culture and experience
of the Maldives was
conducted.
03
Consumer journey mapping
with touch points, value
proposition, brand stratgey,
channel strategy was
designed.
04
Brand Strategy
Brand manifesto with a
brand refresh.
Content Strategy.
Community Management
Framework.
Brand Strategy
Brand Refresh
Content, Channel, and Community Management Strategy
