Brand Identity Development
For both SETTO and IO.LIVE, IQ Global developed:
- Brand positioning foundations
- Logo design
- Visual identity systems
- Color palette development
- Typography systems
- Brand guidelines
- Digital brand assets
SETTO and IO.LIVE Brand Identity and User Experience
Launching new digital ventures requires more than technology—it requires brands that resonate with audiences and experiences that encourage engagement. IQ Global developed the identities, user experiences, and engagement strategies for SETTO and IO.LIVE, helping Fiji Television establish meaningful connections with modern digital audiences.
- Client
- Fiji
Client context & challenge
As new entrants to the digital market, both platforms needed to build awareness, trust, and engagement from the outset.
Creating unique and memorable brand identities.
Building trust for entirely new digital platforms.
Designing intuitive user journeys.
Increasing engagement and participation.
Delivering consistent experiences across devices.
The challenge was to create distinctive identities that would stand apart in the market while maintaining a connection to Fiji Television's reputation and credibility.
At the same time, the user experience needed to encourage exploration, participation, and repeat engagement across multiple digital touchpoints.
STRATEGIC insight
Strong digital products succeed when branding and user experience work together. For SETTO, the opportunity was to create a modern, energetic brand that reflected a new way of buying and selling through video content. For IO.LIVE, the opportunity was to build a contemporary identity centered around accessibility, engagement, and real-time digital experiences.
The strategy focused on combining brand storytelling with customer-centered design to create stronger emotional and functional connections with users.
What IQ
designed & builtAudience Engagement & Experience Design
- Customer journey mapping
- UX strategy development
- User interface design
- Responsive experience design
- Mobile-first interaction frameworks
- Engagement-focused user pathways
The result was a cohesive ecosystem of brands and experiences that felt modern, intuitive, and aligned with audience expectations.
LEARNINGS & reflections
1. This project highlighted the critical relationship between branding, experience design, and audience engagement.
2. A strong identity may attract attention, but meaningful engagement occurs when every interaction reinforces the brand promise. By combining strategic branding with customer-centric experience design, Fiji Television was able to create digital products that not only launched successfully but also established a strong foundation for sustained audience growth.
More case studies
Fiji Television Digital Business Strategy
Strategy
As media consumption increasingly shifted towards digital channels, Fiji Television recognized the need to evolve beyond traditional broadcasting and advertising models. IQ Global partnered with the organization to define a strategic roadmap for digital growth, identifying new business opportunities that would expand revenue streams, strengthen audience engagement, and future-proof the company's position within Fiji's media landscape.
SETTO and IO.LIVE Digital Platform Development
Tech
To bring its digital vision to life, Fiji Television required robust technology platforms capable of supporting new business models, engaging users, and scaling with future growth. IQ Global designed and developed two end-to-end digital products that transformed strategic concepts into fully operational platforms.
