the connected company

We are the answer to the problem. Born out of the frustration of working in advertising tempered with the unreal opportunities of connecting ideas to tech and business models. We can never answer who we are and what we do. We do know however that we are the new breed, an anomaly that is the cure. Misfits making sense of a new world at the intersection of human insight, technology and design.

Data meets Design

The ability to tell a story or create a narrative is all that much more powerful when you already have data from over 20 million stories to feed your imagination.

what do we offer


our leadership

Collaborative Partner

visit frends

frends EiPaaS is one of the leading .NET solutions that helps enterprises to enter the era of digital transformation.

International Board of Advisers

Boye Hartman

BOYE HARTMANNFounder / CEO, Y Digital Group Asia PTE LTD

Boye is a rare entrepreneur with vast experience in Mobile Marketing and Mobile Web Marketing Strategy, International Business Development, Sales and Marketing, Telecommunication, Advertising, Technical Trends, Web Innovation and Financing.

He is a self-starter who has established more than 60 companies across Asia, Europe and America in the last 20 years. Having successful built several of his own businesses; Boye has taken up an interest in assisting start-ups find their foot, coaching and mentoring young entrepreneurs, as well as aiding business funding.Presently, he serves as a business mentor and/or advisor to over 12 companies including the Copenhagen Business School, Mountain Partners, The Founder Institute and Lean Startup Machine; he also sits as a Board member for several companies.

Boye has shared his insights at numerous international conferences and summits: ClickZive Jakarta 2016, THINC Indonesia 2017, LEAD2017, iCU Hong Kong 2018, Digital Marketing Summit Asia and many others.

Boye is a resourceful individual and an ingenious networker. He has a reputation for having a suitable contact for any available business opportunity. For his numerous achievements, Cornell University, Scandinavia has conferred him with an Associate Professor in Marketing.


STEPHEN MANGHAMConsultant / Strategic Advisor

A graduate of Oxford University, Stephen has over thirty years experience in marketing and brand communications in Europe and Asia.

He chaired the largest brand communications group in South East Asia before setting up his own agency, which he subsequently sold to Dentsu Aegis Network in 2018.

Now based in London, Stephen is an Expert Advisor for Bain and Co Europe, consulting on marketing transformation projects. He is also a Strategic Advisor to Braemar Shipping Services Plc, reporting to the Executive Chairman.

Stephen teaches Integrated Marketing Communications to Executive MSc students at NTU’s Nanyang Business School, and Marketing for New Ventures to Global MBA students at EDHEC Business School in France.