a lifetime of care
A brand image makeover was expected for this renowned name within the women and child care industry. A modern logo incorporating the notion of mother and child, and a lifetime of care reflecting the full gamut of services Ninewells offered materialised as a result of the in-depth study we carried out to understand the needs of the immediate stakeholders.
Ninewells, renowned for maternity service excellence, required a brand image makeover as their branding was out-of-date. The healthcare services offered for children and women were not clearly communicated.
We did a comprehensive study on the needs of the doctors and other employees at Ninewells, along with what such a gamut of services meant to a mother and her child.
Incorporated our learning into a modernised yet meaningful logo for Ninewells that embraced the notion of mother and child, a lifetime of care and an imagery for the brand name “Nine” and “Wells.”